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Set your business apart with the “Branding Fundamentals for New Business” course, a comprehensive program designed to equip budding entrepreneurs and business owners with essential branding skills. This course is a journey through the core principles of effective branding, starting with an introduction to the psychological aspects of why people buy. Each section unfolds a new layer of branding knowledge, from understanding how to stand out as a business owner to mastering the art of storytelling in brand building. The curriculum intricately blends theoretical insights with practical applications, ensuring a well-rounded grasp of branding concepts.
Delve into the nuances of brand personality through character typology, the Japanese concept of Ikigai, and the Big Hairy Audacious Goal (BHAG) framework. The course further explores the creation of a strong brand identity, including the development of core values, mission, vision, and their application in real-world scenarios. Learners will also uncover the secrets behind successful naming strategies and brand architecture. The latter sections focus on the power of storytelling and visual identity, including how to collaborate effectively with designers to create a compelling brand image. This course is an essential toolkit for anyone aspiring to create a brand that resonates deeply with its target audience.
Learning Outcomes
This Branding Fundamentals for New Business does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.
Section 01 | |||
1.1 Introduction | 00:02:00 | ||
1.2 Why Do People Buy? | 00:05:00 | ||
Section 02 | |||
2.1 Standout as a Business Owner | 00:03:00 | ||
2.2. Hybrid Model | 00:01:00 | ||
2.3. Character Typology | 00:04:00 | ||
2.4 Ikigai | 00:02:00 | ||
2.5. BHAG | 00:02:00 | ||
Section 03 | |||
3.1 Values | 00:08:00 | ||
3.2 Abilities | 00:04:00 | ||
3.3 Mission | 00:08:00 | ||
3.4 Vision | 00:03:00 | ||
3.5 How to Use Mission and Vision | 00:03:00 | ||
Section 04 | |||
4.1. What are Archetypes | 00:04:00 | ||
4.2. Paradise Archetypes | 00:06:00 | ||
4.3. Structure Bringer Archetypes | 00:07:00 | ||
4.4. Connection Seeker Archetypes | 00:06:00 | ||
4.5. Mark Leaver Archetypes | 00:06:00 | ||
Section 05 | |||
5.1. Importance of Naming | 00:06:00 | ||
5.2. Basic Naming Approaches | 00:05:00 | ||
5.3. Special Circumstances on Naming | 00:04:00 | ||
5.4. Naming for Solopreneurs | 00:03:00 | ||
5.5. Brand Architecture | 00:06:00 | ||
Section 06 | |||
6.1. The Importance of Storytelling | 00:02:00 | ||
6.2. How to Write and Use a Brand Story | 00:09:00 | ||
Section 07 | |||
7.1. What is a Visual Identity | 00:03:00 | ||
7.2. Visual Identity Booklet | 00:05:00 | ||
7.3. Working with a designer and Final Notes | 00:06:00 | ||
Resource | |||
Resource – Branding Fundamentals for New Business | 00:00:00 |
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