Advertising Copywriter

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Advertising Copywriter

Level: Intermediate
Modules: 62 Modules
Duration: 4 hours, 24 minutes
Students: 96

Overview

Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, “what is copywriting?” or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, “Advertising Copywriter“, is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you’ll journey through a comprehensive curriculum designed to boost your copywriting prowess.

The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you’ll discover nine essential steps that simplify the complex world of copywriting. Moreover, you’ll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements.

Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It’s not just about writing; it’s about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm?

Learning Outcomes

Understand the foundational concepts and principles underlying effective copywriting.
Apply marketing strategies to produce persuasive and sale-driven advertising copy.
Utilise a systematic 9-step approach to simplify and enhance the copywriting process.
Develop engaging headlines using proven hacks, ensuring they captivate the reader’s attention.
Master various copywriting formulas and techniques to consistently produce high-quality advertisements.

Why buy this Advertising Copywriter course?

Unlimited access to the course for forever
Digital Certificate, Transcript, student ID all included in the price
Absolutely no hidden fees
Directly receive CPD accredited qualifications after course completion
Receive one to one assistance on every weekday from professionals
Immediately receive the PDF certificate after passing
Receive the original copies of your certificate and transcript on the next working day
Easily learn the skills and knowledge from the comfort of your home

Certification

After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.

Who is this Advertising Copywriter course for?

Beginners keen on understanding the intricacies of advertising copywriting.
Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy.
Writers wishing to transition into the advertising realm and harness the power of persuasive text.
Business owners seeking to improve their brand’s message and influence their target audience.
Content creators looking to elevate their writing and produce impactful advertisement content.

Prerequisites

This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Career path

Advertising Copywriter: Average Salary £25,000 – £45,000.
Content Strategist: Average Salary £30,000 – £50,000.
Brand Strategist: Average Salary £35,000 – £55,000.
Marketing Manager: Average Salary £40,000 – £60,000.
Headline Specialist: Average Salary £28,000 – £48,000.
Creative Director: Average Salary £60,000 – £100,000.

Course Curriculum

Section 1: Introduction
	Unit 1: Welcome to the Copywriting Course	00:05:00
	Unit 2: Course Overview	00:04:00
Section 2: Introduction to Copywriting
	Unit 1: What is Copywriting	00:05:00
	Unit 2: Elements of Great Copy	00:11:00
	Unit 3: Traditional vs Modern Copywriting	00:04:00
	Unit 4: Career Options for Copywriters	00:12:00
	Unit 5: Job Description and Responsibilities of a Copywriter	00:06:00
	Unit 6: Copywriting vs Content Writing: The Difference	00:04:00
Section 3: Core Concepts of Copywriting
	Unit 1: What is a Short Form Copy	00:03:00
	Unit 2: What is a Long Form Copy	00:02:00
	Unit 3: Types of Tones Used for Writing Copy	00:06:00
	Unit 4: Which Types of Tone You Should Use	00:07:00
	Unit 5: Identifying the Target Audience	00:06:00
	Unit 6: Qualities That Will Make You a Successful Copywriter	00:06:00
Section 4: Marketing Tactics to Write Copy That Sells
	Unit 1: The Secret to Understand Buyer’s Mindset	00:04:00
	Unit 2: Never Make Your Copy Look Like an Ad	00:06:00
	Unit 3: 2 Second Hack to Become a Successful Copywriter	00:05:00
	Unit 4: Features vs Benefits	00:04:00
	Unit 5: The Shocking Truth about Buyers & Customers	00:04:00
	Unit 6: So What Test	00:05:00
	Unit 7: FOMO: How to Use This Most Powerful Marketing Tool	00:08:00
	Unit 8: What’s in It for Me	00:04:00
	Unit 9: The Secret to Sell Instantly	00:05:00
	Unit 10: Leveraging the Power of Emotions	00:04:00
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You
	Unit 1: Steps in the Copywriting Process	00:08:00
	Unit 2: Understand the Product	00:06:00
	Unit 3: Performing Competitor Analysis	00:12:00
	Unit 4: Create a Buyer Persona / Customer Avatar	00:06:00
	Unit 5: Writing the copy	00:01:00
	Unit 6: Editing the Copy	00:02:00
	Unit 7: Adding Design Elements + Media	00:07:00
	Unit 8: Publish the Copy + Promotion	00:02:00
	Unit 9: Checking the Conversion from Copy – Measuring Results	00:03:00
Section 6: Copywriting Formulas
	Unit 1: AIDA: The 4 Step Formula	00:05:00
	Unit 2: Storytelling: Best Tool for Converting Readers into Buyers	00:05:00
	Unit 3: 3 STEP Formula: PAS	00:06:00
Section 7: Headlines
	Unit 1: Section Introduction	00:01:00
	Unit 2: Intro to Headlines	00:07:00
	Unit 3: Importance of Headlines	00:03:00
	Unit 4: Formula to Write Amazing Headlines (Everytime)	00:09:00
	Unit 5: How to Use This Formula (With Examples)	00:02:00
	Unit 6: Free Tool to Create Attractive Headlines	00:03:00
	Unit 7: Practice Exercise	00:01:00
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist
	Unit 1: Section Intro	00:02:00
	Unit 2: Headline Hack # 1	00:01:00
	Unit 3: Headline Hack # 2	00:02:00
	Unit 4: Headline Hack # 3	00:02:00
	Unit 5: Headline Hack # 4	00:04:00
	Unit 6: Headline Hack # 5	00:02:00
	Unit 7: Headline Hack # 6	00:03:00
	Unit 8: Quick Recap	00:01:00
Section 9: Creating the Copy
	Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist	00:04:00
	Unit 2: Focus on the Customer	00:06:00
	Unit 3: How to Write a Conversational Copy	00:03:00
Section 10: Hacks & Tips
	Unit 1: Collect Winning Pieces	00:04:00
	Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy	00:02:00
	Unit 3: Using Customer’s Words	00:05:00
Section 11: Practice Exercises
	Unit 1: Recreate Ads	00:01:00
	Unit 2: Record Your Copy	00:02:00
Section 12: Conclusion
	Unit 1: Conclusion	00:01:00
Resources
	Resources – Advertising Copywriter	00:00:00
Assignment
	Assignment – Advertising Copywriter	00:00:00