Copywriting – Write Persuasive Copy
26 Students
Last updated: January 24, 2024
Language: English
Flexible Schedule
Overview
Uplift Your Career & Skill Up to Your Dream Job – Learning Simplified From Home!
Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Copywriting – Write Persuasive Copy Course. You’ll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today’s workplaces.
The Copywriting – Write Persuasive Copy Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Copywriting – Write Persuasive Copy Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field.
This Copywriting – Write Persuasive Copy Course, like every one of Study Hub’s courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly.
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- Directly receive CPD accredited qualifications after course completion
- Receive one to one assistance on every weekday from professionals
- Immediately receive the PDF certificate after passing
- Receive the original copies of your certificate and transcript on the next working day
- Easily learn the skills and knowledge from the comfort of your home
Certification
After studying the course materials of the Copywriting – Write Persuasive Copy there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
Who is this course for?
This Copywriting – Write Persuasive Copy course is ideal for
- Students
- Recent graduates
- Job Seekers
- Anyone interested in this topic
- People already working in the relevant fields and want to polish their knowledge and skill.
Prerequisites
This Copywriting – Write Persuasive Copy does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting – Write Persuasive Copy was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Career path
As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Copywriting – Write Persuasive Copy is a great way for you to gain multiple skills from the comfort of your home.
Course Curriculum
| Section 01: Introduction | |||
| Introduction | 00:05:00 | ||
| Section 02: The Personal Journey of Writing | |||
| Introduction to the Personal Journey of Writing | 00:01:00 | ||
| Are you a Writer? | 00:01:00 | ||
| You’re an Observer of Life | 00:01:00 | ||
| You Live to Write Another Day | 00:01:00 | ||
| You Have Doubts | 00:01:00 | ||
| You have an Ongoing Love Affair with Books | 00:01:00 | ||
| You’re a Lifelong Collector of Tales | 00:01:00 | ||
| You Need Space | 00:01:00 | ||
| What Defines a Writer? | 00:01:00 | ||
| Constancy or Committed | 00:01:00 | ||
| Tenacity and Determination | 00:01:00 | ||
| Hunger and Passion | 00:01:00 | ||
| A Missive or Tenor | 00:01:00 | ||
| Section 03: What Kind of Writing Suits Your Personality | |||
| Introduction to the Kind of Writing Styles that Suit Your Personality | 00:03:00 | ||
| The Closet Writer | 00:02:00 | ||
| The Eternal Writer | 00:02:00 | ||
| The Hesitant Writer | 00:02:00 | ||
| The Innovative Writer | 00:01:00 | ||
| The Inspired Writer | 00:01:00 | ||
| The Literate Writer | 00:02:00 | ||
| The Logical Writer | 00:01:00 | ||
| The Savvy Writer | 00:02:00 | ||
| Section 04: The Exceptional Writing Journey | |||
| Introduction to the Exceptional Writing Journey | 00:01:00 | ||
| Perspectives of the Exceptional Writer | 00:01:00 | ||
| Worst Case Scenario | 00:01:00 | ||
| Don’t be a People Pleaser | 00:01:00 | ||
| Writing is for an Audience of One | 00:01:00 | ||
| Writing in your Own Voice is Crucial | 00:01:00 | ||
| Your Own Created Space | 00:01:00 | ||
| Avoid Pretense | 00:01:00 | ||
| Section 05: How to Become an Exceptional Writer | |||
| Introduction to becoming an Exceptional Writer | 00:01:00 | ||
| Importance of Reading | 00:01:00 | ||
| Define your Audience | 00:01:00 | ||
| Get Inspired | 00:01:00 | ||
| Write Daily | 00:01:00 | ||
| Rewrite | 00:01:00 | ||
| Challenge Yourself | 00:01:00 | ||
| Section 06: Keys to Exceptional Writing | |||
| Introduction to the Keys to Exceptional Writing | 00:01:00 | ||
| Don’t be Obsessed with Grammar | 00:01:00 | ||
| Conquer the Art of Description | 00:01:00 | ||
| Limit Background Information | 00:01:00 | ||
| Be Relatable | 00:01:00 | ||
| Take Risks | 00:01:00 | ||
| Writing is Telepathica | 00:01:00 | ||
| Be Serious | 00:01:00 | ||
| Set Deadlines | 00:01:00 | ||
| Re-Evaluate Your Work | 00:01:00 | ||
| Feel Good and Be Good | 00:01:00 | ||
| Section 07: Exceptional Writing Deterrents | |||
| Introduction to Exceptional Writing Deterrents | 00:01:00 | ||
| A Lackadaisical Attitude | 00:01:00 | ||
| Feeling Entitled | 00:01:00 | ||
| Romanticizing the Writing Craft | 00:01:00 | ||
| Fearing Marketing | 00:01:00 | ||
| An Unreasonable Timeline | 00:01:00 | ||
| Expecting an ‘Easy-Bake’ Outline | 00:01:00 | ||
| Writer’s Envy | 00:01:00 | ||
| A Need for Approval | 00:01:00 | ||
| Section 08: Practical Guide to Persuasive Copywriting | |||
| Introduction to the Copywriting Sections of the Course | 00:02:00 | ||
| Section 09: Headlining Copywriting Formulas | |||
| Introduction to Headline Copywriting Formulas | 00:01:00 | ||
| “Who Else Wants…” Formula | 00:01:00 | ||
| “The Secret of…” Formula | 00:01:00 | ||
| The “Method, Target and Benefit” Formula | 00:01:00 | ||
| “Little-Known Ways to…” Formula | 00:01:00 | ||
| “Get Rid of [Problem] Once and For All” Formula | 00:01:00 | ||
| “Here’s a Quick Way to [Solve a problem]” Formula | 00:01:00 | ||
| “Now You Can Have/Do Something Desirable/Great Circumstance” Formula | 00:01:00 | ||
| The “[Do something] Like [World-class example]” Formula | 00:01:00 | ||
| The “[Have a /Build a]… You Can Be Proud Of” Formula | 00:01:00 | ||
| The “What Everybody Ought to Know About______” Formula | 00:01:00 | ||
| The “[number] [item] [persona] Will Love (Hint: [statement])” Formula | 00:02:00 | ||
| The “How To [action] When [statement]: [persona] Edition” Formula | 00:01:00 | ||
| The “[persona]-Friendly Guide To [activity] (statement)” Formula | 00:01:00 | ||
| The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]” Formula | 00:01:00 | ||
| The “[number] Ways To [action] Your [blank] Without Having To..” Formula | 00:02:00 | ||
| The “[number] Signs [action] (Don’t Worry: [statement])” Formula | 00:01:00 | ||
| The “[action] for [time] [result]” Formula | 00:01:00 | ||
| The “Even The [persona] Can [action] [statement]” Formula | 00:01:00 | ||
| The “[power word] Your [persona] At [activity] [result]” Formula | 00:01:00 | ||
| The “We [verb] [object]: Here’s What We Learned” Formula | 00:01:00 | ||
| Section 10: Organizational Copywriting Formulas | |||
| Introduction to Organizational Copywriting Formulas | 00:01:00 | ||
| The AIDA: Attention, Interest, Desire, Action Formula | 00:02:00 | ||
| The PAS: Problem, Agitate, Solution Formula | 00:03:00 | ||
| The IDCA: Interest, Desire, Conviction, Action Formula | 00:02:00 | ||
| The ACCA: Awareness, Comprehension, Conviction, Action Formula | 00:03:00 | ||
| The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula | 00:04:00 | ||
| The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula | 00:05:00 | ||
| The PPPP: Picture, Promise, Prove, Push Formula | 00:04:00 | ||
| The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula | 00:05:00 | ||
| The AICPBSAWN Formula | 00:04:00 | ||
| The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula | 00:03:00 | ||
| The FACE: Familiar, Audience, Cost, Education Formula | 00:03:00 | ||
| Section 11: Action Copywriting Formulas | |||
| Introduction to Action Copywriting Formulas | 00:01:00 | ||
| The TPSC: Text, Placement, Size, Color Formula | 00:02:00 | ||
| The Elements of an Offer Formula | 00:02:00 | ||
| The RAD: Require, Acquire, Desire Formula | 00:02:00 | ||
| The “I Want Button” Formula | 00:01:00 | ||
| The “Get…Formula” | 00:01:00 | ||
| Section 12: Email Copywriting Formulas | |||
| Introduction to Email Copywriting Formulas | 00:01:00 | ||
| The Report Formula | 00:02:00 | ||
| The Data Formula | 00:01:00 | ||
| The How-To Formula | 00:02:00 | ||
| The Inquiry Formula | 00:01:00 | ||
| The Endorsement Formula | 00:02:00 | ||
| The This/That Formula | 00:01:00 | ||
| The Shorty Formula | 00:01:00 | ||
| Section 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor) | |||
| Q&A Introduction to Renee Sylvestre-Williams | 00:02:00 | ||
| Meet Renee | 00:01:00 | ||
| Renee’s Hobbies and Interests | 00:03:00 | ||
| The Evolution of Renee’s Work Life | 00:01:00 | ||
| Renee’s Passion for Writing | 00:08:00 | ||
| Content Strategy as a Career Path | 00:01:00 | ||
| The Implications of SEO and Keywords | 00:01:00 | ||
| How does a Writer go Viral? | 00:01:00 | ||
| Ranking Content in Search Engines | 00:01:00 | ||
| Getting Published | 00:02:00 | ||
| Press Distribution (PR Web, PR Newswire) | 00:02:00 | ||
| Renee’s most Memorable Experiences | 00:01:00 | ||
| Renee’s Sources of Inspiration | 00:01:00 | ||
| Written vs. Video Content | 00:01:00 | ||
| Thoughts on Paid Advertising | 00:01:00 | ||
| Components of Good Quality Web Content | 00:01:00 | ||
| Deciding on a Topic or Subject | 00:01:00 | ||
| Does Tone Matter? | 00:02:00 | ||
| Are CMS’ effective? | 00:01:00 | ||
| Gauging Success | 00:01:00 | ||
| How to Promote Content | 00:01:00 | ||
| Blog Post vs. Article | 00:02:00 | ||
| Content Writing vs. Copywriting | 00:01:00 | ||
| Making Content Unique | 00:01:00 | ||
| What is Writer’s Block? | 00:04:00 | ||
| Does Writing Get Repetitive? | 00:03:00 | ||
| Renee’s Passion for Reading | 00:04:00 | ||
| What is “Storytelling”? | 00:07:00 | ||
| Mechanics of Strategy | 00:05:00 | ||
| Is Blogging Lucrative? | 00:01:00 | ||
| Renee’s Role as a Finance Columnist | 00:04:00 | ||
| Renee’s Professional Hurdles | 00:02:00 | ||
| Content Strategy for Big vs. Small Brands | 00:02:00 | ||
| Five Strengths and Weaknesses as a Content Strategist | 00:04:00 | ||
| Handling Feedback and Criticism | 00:01:00 | ||
| Working as Part of a Team vs. Independently | 00:01:00 | ||
| Introvert vs. Extrovert | 00:01:00 | ||
| Finding Inspiration for Content | 00:01:00 | ||
| Renee’s Career Aspirations | 00:01:00 | ||
| Advice for Aspiring Writers | 00:01:00 | ||
| Going back in Time | 00:01:00 | ||
| Top Three Content Marketing Strategies for Long-term Growth | 00:01:00 | ||
| Thoughts on Google Trends | 00:02:00 | ||
| Targeting a Global Audience | 00:01:00 | ||
| Ethically Policing Social Media Content | 00:02:00 | ||
| Sparking Curiosity with the First Sentence | 00:02:00 | ||
| Thoughts on Infographics as the new King of Content | 00:03:00 | ||
| Social Media, Email. & SEO for Driving Sales | 00:01:00 | ||
| The Importance of Research before Publishing | 00:02:00 | ||
| Defining a “Call-to-Action” | 00:02:00 | ||
| Ideal Length for Content | 00:02:00 | ||
| 10 Words that Trigger an Emotional Reaction | 00:02:00 | ||
| Importance of Crediting a Source | 00:03:00 | ||
| Section 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist | |||
| Q&A Introduction to Matthew Rolnick | 00:03:00 | ||
| Matthew Rolnick: Contributor and Council Member at Forbes | 00:01:00 | ||
| Matthew’s role as VP of Sales at Yaymaker | 00:01:00 | ||
| Matthew’s main area of Focus as a Content Writer | 00:01:00 | ||
| Hooking your Reader, as a Writer | 00:01:00 | ||
| Defining “Copywriting” | 00:01:00 | ||
| Persuasive Writing Tips for Selling | 00:01:00 | ||
| Examples of Effective Copy | 00:02:00 | ||
| Building an Emotional Connection with the Reader | 00:04:00 | ||
| Defining a “Call-to-Action” | 00:02:00 | ||
| The importance of a Headline and Examples | 00:03:00 | ||
| Tips on writing News Worthy articles | 00:01:00 | ||
| 10 Keyword Formulas that Trigger a Response | 00:01:00 | ||
| Writing “Viral” Content | 00:03:00 | ||
| Defining AIDA & Examples | 00:03:00 | ||
| Elements of an Offer with High Conversion Rates | 00:02:00 | ||
| The Effectiveness of Deep Discounts in Copy | 00:01:00 | ||
| The Effectiveness of Deep Discounts in Copy | 00:01:00 | ||
| Defining Social Proof and Use Cases | 00:03:00 | ||
| The Concept of “Scarcity” & “Urgency” in Copy | 00:01:00 | ||
| Using the “Storytelling” Approach in Copy | 00:02:00 | ||
| The Importance of Building Reader Profiles | 00:02:00 | ||
| Building a Relationship in less than 200 Words | 00:01:00 | ||
| The “PAS” Copywriting Formula – Problem, Agitate, Solution | 00:01:00 | ||
| The “IDCA” Copywriting Formula – Interest, Desire, Conviction, Action | 00:02:00 | ||
| The “ACCA” Copywriting Formula – Awareness, Comprehension, Conviction, Action | 00:01:00 | ||
| The “FAB” Copywriting Formula – Features, Advantages, Benefits | 00:03:00 | ||
| The “4 P’s” Copywriting Formula – Promise, Picture, Proof, Push | 00:02:00 | ||
| Additional Writing Tips from Matthew Rolnick | 00:09:00 | ||
| Assignment | |||
| Assignment – Copywriting – Write Persuasive Copy | 00:00:00 | ||
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This course includes:
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Skill Level
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Duration
5 hours, 16 minutes -
Students
26 Students