Google Ads : PPC with Google Ads Diploma

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Google Ads : PPC with Google Ads Diploma

Level: Diploma
Modules: 139 Modules
Duration: 1 day, 1 hour
Students: 10

Overview

Uplift Your Career & Skill Up to Your Dream Job – Learning Simplified From Home!

Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Google Ads : PPC with Google Ads Diploma Course. You’ll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today’s workplaces.

The Google Ads : PPC with Google Ads Diploma Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Google Ads : PPC with Google Ads Diploma Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field.

This Google Ads : PPC with Google Ads Diploma Course, like every one of Study Hub’s courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly.

At StudyHub, we don’t just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support.

Why buy this Google Ads : PPC with Google Ads Diploma?

Unlimited access to the course for forever
Digital Certificate, Transcript, student ID all included in the price
Absolutely no hidden fees
Directly receive CPD accredited qualifications after course completion
Receive one to one assistance on every weekday from professionals
Immediately receive the PDF certificate after passing
Receive the original copies of your certificate and transcript on the next working day
Easily learn the skills and knowledge from the comfort of your home

Certification

After studying the course materials of the Google Ads : PPC with Google Ads Diploma there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.

Who is this course for?

This Google Ads : PPC with Google Ads Diploma course is ideal for

Students
Recent graduates
Job Seekers
Anyone interested in this topic
People already working in the relevant fields and want to polish their knowledge and skill.

Prerequisites

This Google Ads : PPC with Google Ads Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Google Ads : PPC with Google Ads Diploma was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Career path

As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Google Ads : PPC with Google Ads Diploma is a great way for you to gain multiple skills from the comfort of your home.

Course Curriculum

Module 01: Introduction to Google Ads
	Welcome to Google Ads Masterclass!	00:13:00
	Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group	00:05:00
	How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come!	00:20:00
	Google Ads Formula Calculator	00:14:00
	AdWords Formula Calculator I Built For You	00:05:00
	What is Google Ads?	00:12:00
	Where do Google Ads Show Up?	00:13:00
	Complimentary Adventure Media Account Audit (exclusions apply)	00:06:00
Module 02: Creating and Setting Up Our First Google Ads Account
	Download Course Slides!	00:05:00
	Creating Your First Google Ads Account	00:09:00
	Understanding the Google Ads Account Hierarchy	00:08:00
	Using Your Website Navigational Structure to Structure Your Google Ads Campaigns	00:20:00
	Understanding Network Settings	00:14:00
	Understanding Location Targeting	00:12:00
	Configuring Location Targeting in Google Ads	00:10:00
	Viewing Location Reports in Google Ads	00:15:00
	Understanding Advanced Location Options	00:16:00
	Setting and Configuring Languages	00:04:00
	Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads	00:13:00
	Finding Your Hourly Reports in the Google Ads Interface	00:06:00
	Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit	00:06:00
	Bidding Strategies: Target Search Page Location	00:06:00
	Bidding Strategies: Target ROAS	00:10:00
	Bidding Strategies: Target CPA	00:05:00
	Bidding Strategies: Target Outranking Share	00:08:00
	Bidding Strategies: Maximize Clicks	00:05:00
	Bidding Strategies: Enhanced CPC Bidding	00:05:00
	Bidding Strategies: Manual CPC Bidding	00:05:00
	Campaign Start and End Dates	00:02:00
	Introduction to Dynamic Search Ads!	00:08:00
	Understanding Sitelink Extensions	00:14:00
	Callout Extensions	00:05:00
	Call Extensions	00:08:00
	Structured Snippet Extensions	00:06:00
	App Extensions	00:02:00
	Message Extensions	00:09:00
	Location Extensions	00:10:00
	Location Setting Exercise	00:05:00
	Promotion Extensions	00:10:00
	Price Extensions	00:12:00
	Understanding Ad Rotation Settings	00:05:00
	The Basics of Ad Scheduling	00:11:00
	Understanding the Basics of Device Targeting	00:15:00
	Understanding Campaign URL Options	00:07:00
Module 03: Structuring Your Ad Groups Like A Professional
	Ad Group Structure Basics and Organization	00:14:00
	Ad Group Structure Ideas	00:07:00
	Creating Our First Ad Group in Google Ads	00:09:00
Module 04: How To Write Killer Ads in Google Ads!
	The Anatomy of Google Text Ads	00:07:00
	Compliance in Google Text Ads	00:06:00
	Requesting a Manual Review of Your Ads and Expediting the Process	00:03:00
	Best Practices for Successful Text Ads	00:14:00
	Real-Life Case Ad Copy Case Study: Medical Equipment Company	00:15:00
	The BJ Fogg Behavioral Model	00:39:00
	Creating Our First Ad in Google Ads	00:13:00
Module 05: Setting Up Your AdWords Billing
	Configuring Your Billing Details in Google Ads	00:05:00
Module 06: Keywords in Depth - The Heartbeat of Your Account
	Keyword Basics: Keywords vs Queries	00:09:00
	The Basics of Keyword Research	00:11:00
	The Basics of Keyword Planning	00:13:00
	The Basics of Keyword Organization	00:07:00
	Understanding Keyword Match Types	00:12:00
	Keyword Match Types: Broad Match	00:09:00
	Keyword Match Types: Broad Match Modified	00:06:00
	Keyword Match Types: Phrase Match	00:07:00
	Keyword Match Types: Exact Match	00:12:00
	Keyword Match Types: Negative Match	00:12:00
	Using the Search Term Report to Find Negative Keywords Part 1	00:15:00
	Using the Search Term Report to Find Negative Keywords Part 2	00:17:00
	Understanding Negative Keyword Lists	00:12:00
	Traffic Sculpting: Negative Keywords at the Ad Group Level	00:18:00
	Adding Negative Keywords at The Ad Group Level	00:09:00
	Traffic Sculpting Using OPTMYZR	00:07:00
	Keyword Research: Google Suggestions, Google Related Searches and Autocomplete	00:14:00
	Using Additional Research Tools to Get Negative Keyword Ideas	00:12:00
	Keyword Research: Using the Google Keyword Planner 1	00:20:00
	Keyword Research: Using the Google Keyword Planner 2	00:16:00
	Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner	00:16:00
	Keyword Planning: The 6 Main Ways People Communicate With Search Engines	00:17:00
	Keyword Planning: Understanding the Buyer Funnel	00:12:00
	Keyword Planning: What Keywords Can Teach Us About Buying Intent	00:12:00
	Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates	00:18:00
	Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors	00:19:00
	Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates	00:17:00
	Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes	00:17:00
	Keyword Organization: Formatting Keywords in Excel	00:12:00
	Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure	00:12:00
	Keyword Organization: Using Mergewords to Generate Keyword Lists	00:14:00
	Keyword Bidding Basics: Setting Your Initial Max CPC Bids	00:20:00
Module 07: Account Structure - How To Structure Ad Groups Like A pro
	Account Structure: How To Create A New Ad Group Within Your Campaign	00:07:00
	Importing Your Keyword Lists From Excel Into Your New Ad Group1212	00:11:00
	Creating Multiple, Relevant Ads For Your New Ad Groups	00:13:00
	How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign	00:08:00
Module 08: The Incredible Dynamics Of The AdWords Auction
	Introduction To The AdWords Auction	00:20:00
	Understanding Quality Score: Click Through Rate And Ad Relevancy	00:15:00
	Understanding Quality Score: Landing Page Quality	00:07:00
	Understanding Ad Rank and How It Is Calculated	00:12:00
	When You Could Ignore Low-Quality Scores (and when you can’t!)	00:09:00
	Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3)	00:08:00
	Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3)	00:11:00
	Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3)	00:07:00
Module 09: Expanding And Refining Your Campaigns
	Navigating The AdWords Dashboard	00:16:00
	How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns	00:15:00
	Editing The Essential Campaign Settings	00:06:00
	How To Create New Campaigns That Will Improve Your Results	00:15:00
	How To Use Your Website To Make The Best Campaigns Possible	00:16:00
	How To Set Up Powerful Custom Schedules For Your Campaigns	00:12:00
	Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules	00:12:00
Module 10: Negative Keywords - Your Greatest Ally
	Understanding Negative Keywords In-Depth	00:14:00
	Using Broad, Phrase and Exact Match With Your Negative Keywords	00:07:00
	Adding and Removing Negative Keywords and Negative Keyword Lists	00:20:00
Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions
	Introduction To Ad Extensions	00:06:00
	The Benefits Of Using Ad Extensions	00:08:00
	Different Types Of Ad Extensions and Best Practices	00:06:00
	Adding Sitelink Extensions	00:08:00
	Configuring Your Sitelink Extensions For The Best Results	00:11:00
	Adding Callout Extensions And Phone Extensions	00:08:00
Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss
	The 5 Primary Forms Of Remarketing	00:16:00
	Realizing The Benefits And Importance Of Remarketing	00:13:00
	How To Create And Add Your Remarketing Tag	00:09:00
	Creating Your First Remarketing Audience	00:13:00
	Configuring Your Remarketing Campaign Settings	00:14:00
Module 13: Keeping Track Of Profits With Conversion Tracking
	Understanding The Basics Of Conversion Tracking	00:14:00
	Exploring The Different Conversion Actions Visitors Take On Your Site	00:14:00
	Setting Up Conversion Tracking For Form Submissions	00:18:00
	Generating And Installing Your Conversion Tracking Tag	00:09:00
	Understanding The Basics Of Phone Call Tracking	00:09:00
	Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data	00:10:00
Module 14: Profitable Bidding Strategies
	Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction	00:15:00
	How To Mathematically Calculate ROI and ROAS	00:09:00
	Calculating Max CPC Bids From Your Conversion Rate And Conversion Value	00:12:00
	Calculating Profitable Keyword Bids Based On Revenue Per Click	00:09:00
Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
	Introduction To AdWords Scripts – What Are Scripts	00:05:00
	Bidding To Average Position AdWords Script (Part 1)	00:12:00
	Bidding To Average Position AdWords Script (Part 2)	00:14:00
Module 16: Conclusion ... Goodbye For Now!
	Conclusion	00:03:00
Module 17: Bonus Material!
	Part 1 Understanding Search Queries and What We Learn From Searcher Languagage	00:18:00
	Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords	00:18:00
	Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads	00:23:00
	Calculating Profitable Keyword Bids Based On Revenue Per Click	00:09:00
Assignment
	Assignment – Google Ads : PPC with Google Ads Diploma	00:00:00