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- Professional Digital Marketing Diploma
Professional Digital Marketing Diploma
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Level: Diploma
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Modules: 300 Modules -
Duration: 1 day, 2 hours -
Students: 19
A Complete Digital Marketing course
This Professional Digital Marketing Diploma course will teach you step-by-step how to market a business online from scratch across all the major marketing channels. Follow the tips and tricks to get results at work, for your business, or your digital marketing clients. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Instagram Marketing, Email Marketing, Google Adwords, Google Analytics, and more!
Our Course Goals:
Help you to grow Your Business Online
Help you to get Hired as a Digital Marketing Expert
Inform you on how to work as a Digital Marketing Freelancer
You will be taking action throughout the entire course! You’ll discover the best techniques and strategies for each section. Then, using case studies, you’ll see how these techniques are applied in practice. Finally, you’ll take action and see real results!
You can confidently implement marketing strategies across the key internet marketing platforms by the end of this course. All of the ideas, tips, and resources suggested are either free or extremely cheap, so don’t worry about money.
NOW IS THE PERFECT TIME TO START USING DIGITAL MARKETING AND SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!
So sign up for the course today and start growing your business!
Learning Outcomes:
Upon completion of the Professional Digital Marketing Diploma course, you will be able to:
Define business objectives and target audience to optimise digital marketing strategies.
Create a compelling brand identity that resonates with customers.
Develop and optimise websites for maximum visibility and user experience.
Implement effective email marketing campaigns to engage and convert leads.
Master the art of copywriting, blogging, and SEO techniques for higher search rankings.
Utilise YouTube and video marketing to visually captivate and engage audiences.
Harness the power of social media marketing through Facebook groups, pages, and ads.
Implement Facebook retargeting strategies to maximise conversions and ROI.
Leverage various social media platforms such as Twitter, Instagram, and LinkedIn for marketing success.
Gain insights into user behaviour and optimise marketing campaigns using Google Analytics.
Who is this course for:
This Professional Digital Marketing Diploma course is ideal for:
Marketing professionals seeking to enhance their digital marketing skills.
Entrepreneurs and business owners looking to promote their products/services online.
Students and graduates interested in pursuing a career in digital marketing.
Individuals seeking to switch careers and enter the digital marketing industry.
Freelancers and consultants aiming to expand their service offerings.
Why buy this Professional Digital Marketing Diploma course?
Unlimited access to the course forever
Digital Certificate, Transcript, and student ID are all included in the price
Absolutely no hidden fees
Directly receive CPD accredited qualifications after course completion
Receive one-to-one assistance when needed
Immediately receive the PDF certificate after passing
Receive the original copies of your certificate and transcript immediately
Easily learn the skills and knowledge from the comfort of your home
Career Path:
Upon completion of this Professional Digital Marketing Diploma course, you will have the knowledge and skills to pursue different career paths, such as:
Digital Marketing Assistant: £22,000 – £30,000
Social Media Manager: £25,000 – £35,000
SEO Specialist: £25,000 – £45,000
Content Marketing Manager: £30,000 – £60,000
Digital Marketing Manager: £40,000 – £70,000
E-commerce Manager: £50,000 – £80,000
Digital Marketing Director: £60,000 – £120,000
Certification
After studying the course materials of the Professional Digital Marketing Diploma course, there will be a written assignment test which you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. We also offer transcript services. A PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate.
Requirements
This expertly designed Professional Digital Marketing Diploma course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning!
Course Curriculum
| Introduction | |||
| Digital Marketing | 00:02:00 | ||
| DMM Intro | 00:02:00 | ||
| Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define your Purpose | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Positioning Your Brand | 00:04:00 | ||
| Case studies – Positioning | 00:03:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality | 00:02:00 | ||
| Case Study – Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business | 00:09:00 | ||
| Brand Identity | |||
| Intro Brand Identity | 00:02:00 | ||
| Case Study – 3 Company Styles | 00:05:00 | ||
| Free Branding Tools | 00:08:00 | ||
| Learn Canva in 10 Minutes | 00:11:00 | ||
| Learn Photoshop in 30 Minutes | 00:26:00 | ||
| Websites | |||
| Intro to Websites | 00:04:00 | ||
| Choose a Domain Name | 00:05:00 | ||
| Intro to WordPress Lessons | 00:01:00 | ||
| Purchase Hosting and Install WordPress | 00:06:00 | ||
| Navigating WordPress | 00:06:00 | ||
| Install and Activate Themes | 00:07:00 | ||
| Add a Static Home Page | 00:04:00 | ||
| Editing a Page & Change the Site Title | 00:17:00 | ||
| Add and Edit a Menu | 00:06:00 | ||
| Publishing website | 00:02:00 | ||
| Writing a New Post & Organizing Your Blog | 00:09:00 | ||
| Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
| YouTube Videos | 00:04:00 | ||
| Customize the Sidebar | 00:05:00 | ||
| Site icon | 00:02:00 | ||
| Add Site Icon with a Plugin | 00:02:00 | ||
| Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
| Customize Footer Information | 00:03:00 | ||
| Find, Install, and Activate Plugins | 00:07:00 | ||
| Backing Up Your Website | 00:05:00 | ||
| Securing Your Site from Attackers | 00:05:00 | ||
| Make Your Site SEO Friendly | 00:06:00 | ||
| Make Your Website Faster | 00:05:00 | ||
| See your Google Analytics in WordPress | 00:05:00 | ||
| Block Spam with Akismet | 00:03:00 | ||
| Pretty Link Redirects _ Link Shortener | 00:03:00 | ||
| WordPress Commenting Systems _ Plugins | 00:05:00 | ||
| Secure Contact Forms in WordPress | 00:07:00 | ||
| Free Email Marketing in WordPress | 00:11:00 | ||
| Add Social Sharing Buttons | 00:07:00 | ||
| What Pages Do You Need- | 00:09:00 | ||
| Design a Home Page that Works | 00:09:00 | ||
| The Start Here and About Page | 00:06:00 | ||
| The Resource Page | 00:06:00 | ||
| Email Marketing | |||
| Easy Email Marketing Funnel | 00:07:00 | ||
| Email Marketing Tools | 00:04:00 | ||
| Lead Magnets | 00:07:00 | ||
| Where to put opt-in forms | 00:06:00 | ||
| Segmenting and Tagging Your Subscribers | 00:05:00 | ||
| Email Sequences | 00:13:00 | ||
| Better Email Subject Lines | 00:04:00 | ||
| Using Analytics to Improve Emails | 00:07:00 | ||
| Case Study – 100 Subscribers in Less Then 1 Week | 00:06:00 | ||
| Copywriting, Blogging & SEO | |||
| Copywriting Basics | 00:02:00 | ||
| A.I.D.A | 00:06:00 | ||
| Case Study of a Sales Page | 00:08:00 | ||
| 10 Commandments of Copywriting | 00:07:00 | ||
| Write Better Headlines | 00:05:00 | ||
| Write Quality Articles | 00:06:00 | ||
| Optimize Your Website SEO 5 minutes agoMore | 00:05:00 | ||
| YouTube | |||
| Intro to YouTube | 00:07:00 | ||
| Case Study – YouTube Sales Funnel | 00:05:00 | ||
| YouTube SEO – Watch Time vs. Views@ | 00:04:00 | ||
| Keyword Research for YouTube Videos | 00:06:00 | ||
| Start Your New Channel | 00:03:00 | ||
| Channel Art and Icon | 00:07:00 | ||
| Channel Description | 00:03:00 | ||
| Customize Your Channel Design | 00:04:00 | ||
| Add a Channel Trailer | 00:02:00 | ||
| YouTube Channel Settings and Verification | 00:07:00 | ||
| Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
| Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
| Cards and End Screens | 00:08:00 | ||
| Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
| Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
| Live Streaming with YouTube Live | 00:04:00 | ||
| Free Music on YouTube Live | 00:03:00 | ||
| Create a YouTube Ad. | 00:05:00 | ||
| Spy on Competition with Social Blade | 00:04:00 | ||
| Video Marketing | |||
| Intro to Video | 00:04:00 | ||
| Video Equipment for Beginners | 00:08:00 | ||
| Tools to Make Your Videos More Pro | 00:04:00 | ||
| Structure a Video that Sells | 00:04:00 | ||
| Intro to Video Production Bootcamp | 00:01:00 | ||
| What Makes a Great Video | 00:03:00 | ||
| What Type of Video Should You Make | 00:03:00 | ||
| Come Up with Great Video Ideas | 00:05:00 | ||
| Plan Your Video | 00:04:00 | ||
| The Pre-Production Checklist | 00:04:00 | ||
| Introduction | 00:02:00 | ||
| Camera Options | 00:06:00 | ||
| Microphone Options | 00:05:00 | ||
| Lighting Options | 00:02:00 | ||
| Editing Tools | 00:02:00 | ||
| Exposing Your Shot | 00:05:00 | ||
| Compose Your Shots | 00:04:00 | ||
| Filming Yourself | 00:01:00 | ||
| Getting the Right Shot | 00:04:00 | ||
| Choose a Background | 00:03:00 | ||
| My Office Video Setup | 00:03:00 | ||
| Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
| Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
| Know Your Lenses | 00:04:00 | ||
| Shoot with Your Webcam | 00:06:00 | ||
| Stabilize Your Shots | 00:03:00 | ||
| Shoot with your Smartphone | 00:05:00 | ||
| Record Great Screencast Videos | 00:04:00 | ||
| Choose the Right Microphone | 00:03:00 | ||
| Record Better Audio in Any Environment | 00:01:00 | ||
| Lavalier Microphones | 00:03:00 | ||
| Shotgun Microphones | 00:01:00 | ||
| Recording Audio with Your Computer | 00:02:00 | ||
| Why We Light | 00:01:00 | ||
| Use Natural Light | 00:04:00 | ||
| Three Point Lighting | 00:07:00 | ||
| Facebook Groups (Social Media Marketing) | |||
| Intro to FB Groups | 00:02:00 | ||
| Create Your Group – Walk Through | 00:11:00 | ||
| Tips for a More Engaged Facebook Group | 00:08:00 | ||
| Scheduling Posts, Live Video, and More | 00:04:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| Why Facebook Pages are Important for your Business | 00:01:00 | ||
| Creating a Stunning Facebook page for your business | 00:01:00 | ||
| Adding Essential Information to your Facebook Page | 00:09:00 | ||
| Selecting your Profile Image | 00:11:00 | ||
| Creating Professional Facebook Cover Image for your Pages | 00:05:00 | ||
| Creating a captivating Facebook Page Description using the ads. | 00:12:00 | ||
| Getting your Facebook Page Username | 00:03:00 | ||
| Facebook Page Apps to increase fans engagement | 00:08:00 | ||
| Top 9 Ways to Monetize your Facebook Page | 00:12:00 | ||
| Exploring Publishing tools | 00:10:00 | ||
| Scheduling Facebook posts | 00:05:00 | ||
| How to spy your competitors on facebook | 00:11:00 | ||
| How to guarantee your fans see all your posts | 00:10:00 | ||
| Wxploring Facebook Insights | 00:12:00 | ||
| Promoting your Facebook Page | 00:11:00 | ||
| Four Unlilited sources of royalty free image | 00:12:00 | ||
| Turn any image a clickable Facebook Post | 00:05:00 | ||
| Assignment – Create a Facebook page | 00:03:00 | ||
| Facebook Ads (Social Media Marketing) | |||
| Introduction to Facebook Ads | 00:01:00 | ||
| Introduction to the Facebook Ads Manager | 00:06:00 | ||
| setting up your facebook payment account | 00:02:00 | ||
| Defining your Facebook Target Audience | 00:12:00 | ||
| Level 1 – Creating the Ad | 00:05:00 | ||
| Level 1 – Boosting your Post | 00:09:00 | ||
| Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
| Tips to have your ad approved by facebook | 00:03:00 | ||
| Analyzing Results | 00:11:00 | ||
| Assignment Create a Facebook Ad | 00:01:00 | ||
| Facebook Retargeting (Social Media Marketing) | |||
| What is facebook retargeting and why is importent for you | 00:06:00 | ||
| Creating a facebook pixel | 00:05:00 | ||
| installing the pixel in wordpress | 00:05:00 | ||
| installing the pixel in a non-wordpress website | 00:02:00 | ||
| TESTING IF THE PIXEL IS WORKING | 00:04:00 | ||
| Creating your first audence with THE Pixel | 00:04:00 | ||
| Facebook pixel advanced audience creation | 00:14:00 | ||
| MESSAGE – YOUR AUDIENCE IS TOO SMALL | 00:02:00 | ||
| Creating your optimized FB Ad with the Pixel | 00:11:00 | ||
| Assignment – Installing the facebook Pixel in your web | 00:01:00 | ||
| Facebook For Local Business (Social Media Marketing) | |||
| How Facebook Ads can Help you have a local business | 00:06:00 | ||
| This is the Plan for your Local Business | 00:08:00 | ||
| Reaching people around your Business | 00:10:00 | ||
| Creating Your Local Business ad | 00:10:00 | ||
| Assignment Local Business | 00:02:00 | ||
| Google Adwords | |||
| Google Adwords for your Business | 00:02:00 | ||
| How Adwords Works | 00:03:00 | ||
| Example of Ads that we are creating | 00:04:00 | ||
| Setting up your Adwords Account | 00:07:00 | ||
| Exploring the Adwords Interface | 00:05:00 | ||
| Discovering the best keywords | 00:11:00 | ||
| Creating a Google Adwords Serch Campaign | 00:06:00 | ||
| Creating an Ad group and Adding Keywords | 00:04:00 | ||
| Selecting your Audience | 00:04:00 | ||
| Choosing your Vid setting for Google Adwords | 00:04:00 | ||
| Finalizing your Google Ad | 00:06:00 | ||
| Managing your Google Ads Campaigns and Analytics | 00:03:00 | ||
| Creating a YouTube Ad with Google Adwords | 00:10:00 | ||
| Your Next Steps | 00:01:00 | ||
| Assignment Google Adwords | 00:01:00 | ||
| Twitter (Social Media Marketing) | |||
| Why Twiter and how it can help your business growth | 00:02:00 | ||
| Choosing the best username or twitter handle | 00:06:00 | ||
| 4 tips to choose your twitter handle | 00:02:00 | ||
| Creating a Twitter account | 00:05:00 | ||
| Creating an Outstanding Twitter profile page | 00:04:00 | ||
| Adding your Profile and Header Photo | 00:10:00 | ||
| Writing an optimized bio | 00:11:00 | ||
| Pin the most important tweet for your bio | 00:06:00 | ||
| Connecting with other influencers | 00:06:00 | ||
| Twitter hashtags | 00:06:00 | ||
| Growing your Twitter presence with Jooicer | 00:09:00 | ||
| Add Twitter Buttons to your Website | 00:10:00 | ||
| Add Twitter widgets to your website | 00:07:00 | ||
| Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
| Twitter Ads – Adding your Payment Method | 00:01:00 | ||
| Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Assignment Twitter 1 day agoMore | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| Instagram for Business Whats our strategy | 00:04:00 | ||
| Create an Instragram for Business profile | 00:04:00 | ||
| Building a Killer Instragram Profile | 00:03:00 | ||
| 2 Building a Killer Instagram profile | 00:04:00 | ||
| 3 Building a Killer Instagram Profile | 00:05:00 | ||
| 4 Building a Killer Instagram Profile | 00:02:00 | ||
| Accessing the Ads Manager | 00:03:00 | ||
| Creating your First Instagram Ad | 00:04:00 | ||
| Creating you Instagram Ad inside the App | 00:08:00 | ||
| Important Tips to have a successful Ad on Instagram As inside the App | 00:05:00 | ||
| Mistake 1 | 00:02:00 | ||
| Mistake 2 | 00:01:00 | ||
| Mistake 3 | 00:02:00 | ||
| Mistake 4 | 00:01:00 | ||
| Mistake 5 | 00:01:00 | ||
| Mistake 6 | 00:01:00 | ||
| Tools to create instagram photos | 00:04:00 | ||
| Creating Viral Instagram Photos | 00:13:00 | ||
| Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
| Instagram Live and Instagram Stories | 00:04:00 | ||
| Assignment – Instagram Ads | 00:01:00 | ||
| Pinterest (Social Media Marketing) | |||
| Why Printerest and how it can your business grow | 00:03:00 | ||
| Opening a Printerest Business Account | 00:03:00 | ||
| Linking Pinterest with your Website and getting a Verifed account@ | 00:05:00 | ||
| Linking Pinterest with other Social Media platforms | 00:02:00 | ||
| Optimizing your Pinterest Profile | 00:09:00 | ||
| Creating Boards | 00:09:00 | ||
| Using Secreat Boards | 00:03:00 | ||
| The Powerful Pinterest notification | 00:01:00 | ||
| Adding pinterest chorme extension | 00:03:00 | ||
| Adding Pinterest to your Website | 00:14:00 | ||
| Pinterest Ads – Getting started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Creating a Pinterest Ad | 00:13:00 | ||
| Creating Pinterest Ads Fast | 00:03:00 | ||
| Assignment Pinterest | 00:01:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to Linkdin Marketing | 00:02:00 | ||
| Setting up to LinkedIn account | 00:06:00 | ||
| Adding Experience, Skills, Accomplishedment to your LinkedIn | 00:03:00 | ||
| Adding a professional Background photo | 00:04:00 | ||
| Adding media to your linkedIn URL | 00:06:00 | ||
| Changing your LinkedIn URL | 00:04:00 | ||
| Adding your Website to LinkedIn | 00:06:00 | ||
| Creating Shareable content on LinkedIn | 00:04:00 | ||
| linkedIn Company Pages Examples | 00:05:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing your LinkedIn Company Page | 00:07:00 | ||
| Getting 50 dollar in LinkedIn Ads Credits | 00:03:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Creating a linkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
| Quick view at the LinkedIn Campaign Manager | 00:03:00 | ||
| Assignment LinkedIn | 00:02:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Optional Equipment that will make your scopes looks profession | 00:05:00 | ||
| Assignment Periscope 20 hours agoMore | 00:01:00 | ||
| Social Media Live Streaming | |||
| Basic Eqipment for Social Media Streaming | 00:09:00 | ||
| Planning an irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Facebook Live Session from your Smartphone | 00:07:00 | ||
| Sharing our Facebook Live Sessions | 00:03:00 | ||
| 3 ways to Reuse your Facebook Live Sessions | 00:05:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Runing a YouTube Live from your Smartphone | 00:05:00 | ||
| Instagram Live | 00:03:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting up your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other awesome software for Live Streaming | 00:08:00 | ||
| Assignment Social Media Live Streaming | 00:03:00 | ||
| Podcasting | |||
| Podcasting Intro | 00:02:00 | ||
| Podcasting Tools | 00:07:00 | ||
| Hosting Your Podcat with Libsyn | 00:07:00 | ||
| Submitting Podcast to iTunes | 00:02:00 | ||
| Validate Your Podcast Work | 00:01:00 | ||
| Quora | |||
| Quora Basics | 00:03:00 | ||
| Finding, Answering and Optimizing Your Quora Answers | 00:03:00 | ||
| Google Analytics | |||
| Setting Up Google Analytics | 00:06:00 | ||
| Navigating the Google Analytics Dashboard | 00:07:00 | ||
| Know Your Audience with Analytics | 00:06:00 | ||
| User Acquisition and Behavior Flow | 00:13:00 | ||
| See Where Visitors Click with Page Analytics | 00:05:00 | ||
| User Behavior and Site Speed | 00:04:00 | ||
| Setting Up Goals | 00:03:00 | ||
| Google Plus (Social Media Marketing) | |||
| Welcome to Google plus | 00:01:00 | ||
| Whats the difference between Google Pages and Profile | 00:04:00 | ||
| Adding your Profile and Cover image | 00:04:00 | ||
| Adding your Contact info | 00:05:00 | ||
| Adding links to your Website and Socal Media | 00:02:00 | ||
| Adding your Story | 00:04:00 | ||
| Previewing the page | 00:05:00 | ||
| Conclusion | |||
| Conclusion | 00:02:00 | ||
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