
Ever wondered about the SEO meaning or pondered, ‘what is search engine optimisation?’ This course unravels the mysteries, guiding you through its intricate layers. From the foundational principles to the advanced strategies employed by search engine optimisation UK consultants, every topic is covered.
The curriculum is structured to ensure a holistic understanding. Begin with an enlightening introduction, then delve into core concepts that form the backbone of SEO. Master the art of on-page optimisation, discover the secrets of keyword research, and hone your skills in SEO content writing. Finally, explore the vast realm of off-page SEO, where the real magic happens.
In today’s digital age, where visibility is currency, mastering SEO is no longer optional; it’s imperative. So, equip yourself with the knowledge and tools to stand out in the crowded digital landscape.
Learning Outcomes:
After studying the course materials of the SEO Masterclass there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
This SEO Masterclass was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Section 1: Introduction | |||
Unit 1: Introduction | 00:04:00 | ||
Unit 2: Course Overview | 00:04:00 | ||
Section 2: SEO: Core Concepts | |||
Unit 1: What is SEO (Search Engine Optimisation) | 00:04:00 | ||
Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO | 00:05:00 | ||
Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking | 00:06:00 | ||
Unit 4: 2 Ways to Get Ranked on Search Engines | 00:03:00 | ||
Section 3: On – Page Optimisation | |||
Unit 1: On Page SEO Explained | 00:01:00 | ||
Unit 2: On Page SEO Activities | 00:04:00 | ||
Unit 3: 4 Key Ranking Factors of On Page SEO | 00:04:00 | ||
Unit 4: Tools & Tips for Increasing Site Speed | 00:13:00 | ||
Unit 5: Using SEO Friendly Themes | 00:06:00 | ||
Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate | 00:05:00 | ||
Unit 7: How to Make the URL SEO Friendly | 00:03:00 | ||
Unit 8: Long Form SEO Optimised Content | 00:03:00 | ||
Unit 9: Internal Linking | 00:05:00 | ||
Unit 10: Meta Title & Meta Description | 00:03:00 | ||
Unit 11: Optimising Images for SEO | 00:04:00 | ||
Unit 12: Outbound Links | 00:04:00 | ||
Section 4: Keyword Research & Optimisation | |||
Unit 1: What Are Keywords & Why They Are Important | 00:06:00 | ||
Unit 2: Types of Keywords | 00:08:00 | ||
Unit 3: Which Type of Keywords You Should Choose | 00:01:00 | ||
Unit 4: Free Tools for Keyword Research & SEO | 00:06:00 | ||
Unit 5: Paid Tools for Keyword Research & SEO | 00:03:00 | ||
Unit 6: 2 Metrics to Check Before Choosing Content | 00:05:00 | ||
Unit 7: Steps for Keyword Research | 00:11:00 | ||
Unit 8: What is Keyword Stuffing? | 00:05:00 | ||
Section 5: SEO Content Writing | |||
Unit 1: Write SEO Optimised Title | 00:04:00 | ||
Unit 2: 6 Hacks to Write Attractive Headlines | 00:17:00 | ||
Unit 3: Keyword Placement For SEO | 00:06:00 | ||
Unit 4: Steps to Write Content & Optimise It for Search Engines | 00:09:00 | ||
Section 6: Off Page SEO | |||
Unit 1: What Is Off Page Optimisation | 00:01:00 | ||
Unit 2: Link Building – 1st Factor of Off Page SEO | 00:07:00 | ||
Unit 3: 3 Methods to Get Backlinks | 00:02:00 | ||
Unit 4: Method 1: Guest Posting for Link Building | 00:07:00 | ||
Unit 5: Method 2: Building Relations with Experts | 00:04:00 | ||
Unit 6: Method 3: Getting Backlinks from Round Up Post | 00:04:00 | ||
Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO | 00:05:00 | ||
Section 7: Conclusion | |||
Unit 1: Conclusion | 00:01:00 | ||
Assignment | |||
Assignment – SEO Masterclass | 00:00:00 |
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