Step into the captivating world of persuasive communication with “The Art of Persuasive Communication“. This course deciphers the delicate art of swaying opinions and moving audiences, offering a nuanced dive into tailoring messages for specific listeners and bolstering your credibility as a speaker. By delving into emotional appeal, rational logic, and potent storytelling, learners will unravel the intricacies of impactful communication. By the end, participants will be poised to captivate, convince, and convey with unparalleled efficacy.
Learning Outcomes
After studying the course materials of the The Art of Persuasive Communication there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
This The Art of Persuasive Communication does not require you to have any prior qualifications or experience. You can just enrol and start learning.This The Art of Persuasive Communication was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Section 1: Introduction | |||
Welcome & Course Overview | 00:03:00 | ||
Section 2: Lessons on Persuasive Communication | |||
Moving from an Informative to Persuasive Message | 00:04:00 | ||
Tailoring Your Message to Specific Listeners | 00:04:00 | ||
Increasing Your Identification with Listeners | 00:06:00 | ||
Your Credibility as a Speaker (Ethos) | 00:03:00 | ||
How to Communicating Your Competence | 00:06:00 | ||
How to Communicate Your Character | 00:03:00 | ||
How to Communicate Your Goodwill | 00:04:00 | ||
Appealing to Listeners’ Emotions (Pathos) | 00:02:00 | ||
How to Tell Stories to Appeal to Listeners’ Emotions | 00:06:00 | ||
How to Use Creative Language to Add Impact | 00:07:00 | ||
How to Use Your Emotions: Emotional Contagion | 00:03:00 | ||
Appealing to Listeners’ Minds (Logos) | 00:02:00 | ||
Practical Ways to Appeal to Listeners’ Minds | 00:08:00 | ||
How to Design Your Overall Message for Maximum Persuasion | 00:06:00 | ||
How to Hook Your Listeners | 00:04:00 | ||
How to Show Listeners the Real Problem that Needs to be Fixed | 00:04:00 | ||
How to Explain Your Solution Clearly | 00:05:00 | ||
How to Help Listeners Visualize the Benefits of Your Solution | 00:05:00 | ||
How to Explain the Potential Downside to Stay Ethical & Maintain Credibility | 00:05:00 | ||
How to Make Your “Ask” the Easy Way | 00:07:00 | ||
Putting it All Into Practice (Application, Review, and Template Walk-Through) | 00:07:00 | ||
Wrap Up & Next Steps | 00:01:00 | ||
Assignment | |||
Assignment – The Art of Persuasive Communication | 00:00:00 |
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