Do It Yourself Local SEO For The Small Business Owner

Home
Course
Business
Do It Yourself Local SEO For The Small Business Owner

Do It Yourself Local SEO For The Small Business Owner

Level: Intermediate
Modules: 41 Modules
Duration: 2 hours, 21 minutes
Students: 0

Are you tired of losing your small business in the vast digital ocean? Dive into our course, “Do It Yourself Local SEO For The Small Business Owner,” where we empower you to navigate the complexities of online visibility. Crafted specifically for entrepreneurs like you, this course offers a transformative journey towards mastering the art of local SEO. From establishing a robust online presence to leveraging powerful tools and strategies, embark on a voyage that promises to elevate your business to new heights.

Unlock the secrets of local SEO with our comprehensive curriculum designed to demystify every aspect of online visibility. Learn to build a simple yet effective website that serves as your digital storefront. Discover the intricacies of platforms like Google+ and Yelp, harnessing their potential to attract local customers. Dive into the world of social media and business listings, harnessing their power to enhance your online footprint. Armed with invaluable insights and practical skills, you’ll emerge equipped to conquer the digital realm with confidence and finesse.

As you traverse through our course, you’ll not only gain proficiency in essential techniques like content writing, social syndication, and link building but also cultivate a deeper understanding of customer engagement and reputation management. With each module, you’ll inch closer to your business goals, with the knowledge and tools necessary to thrive in today’s competitive landscape. Join us on this transformative journey and witness firsthand the remarkable impact of mastering local SEO.

Learning Outcomes:

Establish a professional website tailored to your business needs.
Harness the power of Google+, Yelp, and social media for enhanced visibility.
Master the art of content creation and syndication to engage your audience effectively.
Build a robust network of citations and backlinks to boost your online authority.
Implement strategies for soliciting and managing customer reviews to bolster your reputation.

Why buy this Do It Yourself Local SEO For The Small Business Owner?

Unlimited access to the course for a lifetime.
Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.
Structured lesson planning in line with industry standards.
Immerse yourself in innovative and captivating course materials and activities.
Assessments designed to evaluate advanced cognitive abilities and skill proficiency.
Flexibility to complete the Course at your own pace, on your own schedule.
Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.
Unlock career resources for CV improvement, interview readiness, and job success.

Certification

After studying the course materials of the Do It Yourself Local SEO For The Small Business Owner there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.

Who is this Do It Yourself Local SEO For The Small Business Owner course for?

Establish a professional website tailored to your business needs.
Harness the power of Google+, Yelp, and social media for enhanced visibility.
Master the art of content creation and syndication to engage your audience effectively.
Build a robust network of citations and backlinks to boost your online authority.
Implement strategies for soliciting and managing customer reviews to bolster your reputation.

Prerequisites

This Do It Yourself Local SEO For The Small Business Owner does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Do It Yourself Local SEO For The Small Business Owner was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Career path

SEO Specialist: £25,000 – £40,000 per annum
Digital Marketing Manager: £30,000 – £50,000 per annum
Social Media Coordinator: £20,000 – £35,000 per annum
Content Writer: £22,000 – £35,000 per annum
Marketing Consultant: £25,000 – £45,000 per annum
Business Development Executive: £25,000 – £40,000 per annum

Course Curriculum

Introduction To The Course
Setting Up a Simple Website for Business
	Do You Build Your Own Website Or Pay Someone Else To Build It?	00:02:00
	Why Your Website Must Be Mobile Friendly in 2015	00:02:00
	Learning WordPress – A Simple Content Management System	00:04:00
	Squarespace – Simple For The “Do It Yourself” Crowd	00:03:00
Setting Up Your Google+ Business Page
	Introduction To Google+ For Business	00:02:00
	A Poor Google+ Business Page Vs. a Good Google+ Business Page	00:06:00
	An Example Google+ Business Page Setup	00:05:00
	Using Canva To Create a Header Image	00:02:00
	Posting on Google+ For Business	00:02:00
Setting Up Your Yelp Business Page
	Setting Up a Yelp Business Page	00:02:00
Basic Social Media Setup
	Facebook Business Page Setup	00:03:00
	Setting Up a LinkedIn Business Page	00:02:00
	Setting Up a Twitter Profile	00:02:00
	Run a Social Media Contest To Generate Buzz	00:02:00
Creating Business Listings for Local SEO
	Name, Address, and Phone Consistency For Your Business	00:03:00
	Building Citations (aka Business Listings)	00:09:00
	What are Data Aggregators?	00:03:00
Tools For Building Citations, Rank Tracking & More
	Check Citation Errors For Free With Moz Local	00:06:00
	Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More	00:07:00
	GeoRanker For Checking Your Rankings	00:01:00
	UpCity Local SEO	00:12:00
Optimizing Your Website for Local SEO
	Adding Name, Address, and Phone (NAP) To Your Website	00:04:00
	Using The “WordPress Local SEO” Plugin For Your Site	00:02:00
	Local SEO Articles Worth Reading	00:05:00
Content Writing
	Why Content Is So Important	00:05:00
	Building Content Pages For Your Services	00:03:00
	The Google Keyword Planner – Keyword Research	00:04:00
	Adding Heading Tags	00:01:00
	Adding an “Alt” Tag To Your Images	00:04:00
	Hiring a Writer for Only $5	00:06:00
	Link To Other Relevant Content On Your Website	00:03:00
Social Syndication
	Setting Up JetPack To Post On Social Media Automatically	00:03:00
Asking for Reviews From Your Customers
	Why reviews are very important for your small business	00:04:00
	The Review Generator Handout	00:02:00
Getting Links From Other Websites aka Backlinks
	What Are Backlinks?	00:04:00
	Simple Ways To Get Backlinks for Small Businesses	00:02:00
Other Business Sites To Consider Signing Up On
	Thumbtack	00:02:00
	Angie’s List & HomeAdvisor	00:02:00
Where To Go From Here
	Your Overwhelmed – If Your Willing To Hire Someone	00:02:00
Conclusion
	Wrapping Up	00:03:00
Assignment
	Assignment – Do It Yourself Local SEO For The Small Business Owner	00:00:00