In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of “Principles of Marketing – Online Course”, an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes.
From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch.
While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success.
Learning Outcomes
After studying the course materials of the Principles of Marketing – Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
This Principles of Marketing – Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing – Online Course was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Module 01: Basics of Marketing | |||
Basics of Marketing | 00:46:00 | ||
Module 02: The Marketing Process | |||
The Marketing Process | 00:49:00 | ||
Module 03: Strategic Marketing | |||
Strategic Marketing | 01:11:00 | ||
Module 04: Marketing Environment | |||
Marketing Environment | 00:29:00 | ||
Module 05: Market Segmentations | |||
Market Segmentations | 00:52:00 | ||
Module 06: Consumer Buying Behaviour | |||
Consumer Buying Behaviour | 01:12:00 | ||
Module 07: Business Markets and Buying Behaviour | |||
Business Markets and Buying Behaviour | 00:52:00 | ||
Module 08: Marketing Research | |||
Marketing Research | 00:48:00 | ||
Module 09: Product Strategy | |||
Product Strategy | 00:55:00 | ||
Module 10: Branding Strategy | |||
Branding Strategy | 00:39:00 | ||
Module 11: Product Life Cycle | |||
Product Life Cycle | 00:33:00 | ||
Module 12: Pricing Strategy | |||
Pricing Strategy | 01:15:00 | ||
Module 13: Marketing Channels | |||
Marketing Channels | 01:16:00 | ||
Module 14: Integrated Marketing Communications | |||
Integrated Marketing Communications | 01:00:00 | ||
Module 15: Advertising and Sales Promotion | |||
Advertising and Sales Promotion | 01:01:00 | ||
Module 16: Personal Selling and Public Relations | |||
Personal Selling and Public Relations | 01:14:00 | ||
Module 17: Direct and Digital Marketing | |||
Direct and Digital Marketing | 00:54:00 | ||
Assignment | |||
Assignment – Principles of Marketing – Online Course | 00:00:00 |
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