Social media is transforming the way the world communicates—and nowhere is that transformation more vital than in Healthcare. This course explores the growing intersection between digital communication and Healthcare, offering a comprehensive look into how social platforms are shaping the future of health communication, data usage, and behavior change. From the influence of big data to the strategic role of content design, you’ll explore how Healthcare institutions, professionals, and authorities are engaging with the public and patients through digital networks. The course uncovers the theoretical underpinnings behind participatory health models, the unique characteristics of medical social media, and the impact of gamification in driving behavioral change.

With a firm focus on structured theory, you’ll gain a deeper understanding of how communication dynamics shift when mediated by social platforms—particularly in a Healthcare context. Each module builds a critical framework, connecting the role of data, content appearance, participatory engagement, and institutional strategies in the evolving digital health landscape. Special attention is given to how hospitals and public health authorities leverage social media to influence public awareness, manage information flow, and contribute to overall health behavior change.

Learning Outcomes

• Understand communication strategies used in health-related social media

• Analyze how big data intersects with e-healthcare platforms

• Examine characteristics and purposes of medical social media content

• Explore participatory models in digital Healthcare communication

• Identify how social platforms influence health behavior change

• Recognize gamification techniques used to support health messaging

Certification

After studying the course materials of the Social Media in Healthcare there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.

Who Is This Course For

• Students studying healthcare communication theory

• Public health professionals analyzing digital outreach

• Researchers interested in social media’s role in Healthcare

• Policy thinkers exploring digital health strategies

• Health administrators seeking communication frameworks

• Academics focused on digital transformation in Healthcare

Prerequisites

There are no prerequisites to enrol in this course. Anyone from any background can take the course and start learning immediately. Students can access the course anytime from anywhere they want from PC, laptops, tabs or any other smart device with an internet connection.

Career path

This course will help you explore career opportunities in the following fields:

• Social Media Manager (Healthcare): £28,000 to £45,000 per year

• Digital Communications Officer (NHS or Health Charities): £25,000 to £40,000 per year

• Healthcare Marketing Specialist: £30,000 to £50,000 per year

• Content Creator (Health & Wellness Brands): £22,000 to £38,000 per year