
Discover the secrets to market sizing and uncover your true sales potential with our comprehensive Step-by-Step Guide to Defining and Sizing Your Market course. Embark on a journey to master the art of identifying, analyzing, and quantifying your target market, equipping yourself with the insights you need to make informed business decisions and achieve your sales goals.
Delve into the fundamentals of market sizing, exploring the Market Funnel Framework to understand the stages of customer acquisition and identify key metrics for market evaluation. Learn how to effectively define your target market using a variety of segmentation techniques, ensuring you’re reaching the right audience with your products or services.
Uncover proven strategies for sizing your market, leveraging industry research, market trends, and customer data to accurately estimate the potential sales opportunities within your target market. Gain hands-on experience through practical workshops and apply your newfound knowledge to real-world scenarios.
Learning Outcomes
This Step-by-Step Guide to Defining and Sizing Your Market does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Step-by-Step Guide to Defining and Sizing Your Market was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.
Module 01: Introduction | |||
Market Sizing Explained | 00:02:00 | ||
Module 02: The Market Funnel Framework | |||
The Market Funnel Framework Described | 00:04:00 | ||
Module 03: Define Your Market | |||
How Broadly Should You Define Your Market? | 00:02:00 | ||
Methods to Defining a Market | 00:02:00 | ||
Market Definition Walk-Through: Skincare | 00:04:00 | ||
Market Definition Walk-Through: Microbrewing | 00:01:00 | ||
Module 04: How to Size Your Market | |||
TAM, SAM, and SOM | 00:06:00 | ||
How Investors View Your Business | 00:03:00 | ||
Sizing Your Market Walk-Through: Skincare | 00:06:00 | ||
Module 05: Workshop | |||
Workshop – Defining and Sizing Your Market Walk-Through | 00:03:00 | ||
Module 06: Support Materials | |||
Resource – Step-by-Step Guide to Defining and Sizing Your Market | 00:00:00 |
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