In today’s competitive landscape, understanding strategy is no longer an option—it’s a necessity. Applied Business Strategy for Managers is a comprehensive course designed to deepen your understanding of the core principles of business strategy, empowering you to navigate the complexities of corporate planning and long-term growth. From uncovering the fundamental aspects of strategy to guiding you through crafting a sustainable business approach, this course delivers the strategic insights needed for success. Whether you’re aiming to develop your organization’s strategy or shape the future direction of your business, Applied Business Strategy for Managers provides you with the theoretical foundation to make informed decisions and lead with confidence. Delve into strategic management approaches and corporate planning techniques, and gain the tools to build a resilient strategy for your firm that anticipates future challenges and opportunities. By mastering the concepts in Applied Business Strategy for Managers, you’ll be prepared to contribute meaningfully to your organization’s success.
Learning Outcomes
After studying the course materials of the Applied Business Strategy for Managers there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99. Original Hard Copy certificates need to be ordered at an additional cost of £8.
This Applied Business Strategy for Managers does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Applied Business Strategy for Managers was made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Section 01: What is Strategy? | |||
What is Strategy? | 00:01:00 | ||
Strategy Definition | 00:01:00 | ||
Mintzberg Strategy Definitions | 00:01:00 | ||
What is Strategy and Identifying the Strategy of a Company? | 00:01:00 | ||
Identifying the Strategy of a Company | 00:01:00 | ||
Strategy and the Quest for Competitive Advantage | 00:01:00 | ||
Strategy and the Business Model of the Firm | 00:01:00 | ||
Why Crafting and Executing Strategy Are Important Tasks | 00:01:00 | ||
The Ideology of Strategy | 00:01:00 | ||
The 3C Model and the Triple Bottom Line | 00:01:00 | ||
Hierarchy of Strategy | 00:01:00 | ||
Management By Objectives (MBO) | 00:01:00 | ||
Mintzberg (Strategy and Structure) | 00:01:00 | ||
Section 02: Strategic Management Approaches | |||
Strategic Management Approaches | 00:01:00 | ||
Prescriptive Strategy | 00:01:00 | ||
Emergent Strategy | 00:01:00 | ||
Strategic Thinking | 00:02:00 | ||
Design Led Thinking | 00:01:00 | ||
Game Theory | 00:01:00 | ||
Decision Making Models | 00:01:00 | ||
Models of Decision Making | 00:02:00 | ||
Strategic Frameworks and Models | 00:01:00 | ||
Perspectives on Strategic Directions & the Market Based View (MBV) | 00:01:00 | ||
VRIO Resource Based Framework and Knowledge Based View | 00:02:00 | ||
Relational and Transient Based Views | 00:01:00 | ||
Dominant Themes – Corporate Social Responsibility (CSR) | 00:01:00 | ||
Dominant Themes – Digital Disruption | 00:01:00 | ||
Corporate Governance and Ethical Leadership | 00:01:00 | ||
Strategic Management and Approaches Summary | 00:01:00 | ||
Section 03: Corporate Planning | |||
Evaluating the External Environment of a Company | 00:01:00 | ||
Relevant Components of the External Environment of a Company | 00:02:00 | ||
Five Forces Framework | 00:01:00 | ||
Potential New Entrants and Substitute Products | 00:01:00 | ||
Buyer/Customer Power, Suppliers and Rivalry | 00:02:00 | ||
Five Forces Framework | 00:01:00 | ||
Strategic Group Analysis | 00:01:00 | ||
Obtaining Necessary Data | 00:01:00 | ||
Critical Success Factors | 00:01:00 | ||
Evaluating the Company’s Resources, Capabilities & Competitiveness | 00:02:00 | ||
Analyzing the Position and Current Strategy of a Company | 00:01:00 | ||
Consumer Needs Analysis and Strategic Alignment | 00:01:00 | ||
Balanced Scorecard | 00:02:00 | ||
Analyzing Resources and Capabilities | 00:01:00 | ||
Resources | 00:04:00 | ||
Core Competencies | 00:01:00 | ||
SWOT | 00:01:00 | ||
The Value Chain and Customer Value Proposition | 00:01:00 | ||
Different Value Chains | 00:02:00 | ||
Competitive Strength Assessments | 00:01:00 | ||
Strategy Mapping | 00:01:00 | ||
Section Summary | 00:01:00 | ||
Section 04: Building Your Firm's Business Strategy | |||
Building Your Business Strategy for the Firm | 00:02:00 | ||
Key Actions | 00:01:00 | ||
The 5 Generic Competitive Strategies | 00:01:00 | ||
Low-Cost Provider Strategies | 00:01:00 | ||
Broad Differentiation Strategies | 00:01:00 | ||
Focused Strategies | 00:01:00 | ||
Best-Cost Provider Strategies | 00:01:00 | ||
Developing Competitive Strategies | 00:01:00 | ||
Offensive and Defensive Strategies | 00:02:00 | ||
Blue and Red Ocean Strategy | 00:01:00 | ||
Horizontal and Vertical Strategies | 00:02:00 | ||
Outsourcing Strategies | 00:01:00 | ||
Strategic Alliances and Partnerships | 00:01:00 | ||
Evaluating Business-Unit Competitive Strength | 00:01:00 | ||
Building Corporate Level Strategy and Crafting New Strategic Moves | 00:01:00 | ||
Section 05: Building Strategy for the Future | |||
Functional Level Strategy | 00:01:00 | ||
These Strategic Levels Lead to the Functional Strategy | 00:01:00 | ||
Globalizing Your Strategy | 00:02:00 | ||
Major Driver for Expansion | 00:01:00 | ||
Strategic Approaches to Intentional Expansion | 00:01:00 | ||
Transnational Strategy | 00:01:00 | ||
How to Compete in Developing Countries | 00:02:00 | ||
Commerce is Everywhere: New Retail and the Future | 00:01:00 | ||
Strategy and the Future: Strategic Planning and Sense Making | 00:02:00 | ||
Strategic Process Principles | 00:01:00 | ||
Core Strategic Thinking | 00:01:00 | ||
Summary | 00:01:00 |
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